Monday, September 30, 2019

Mean Girls

Celebrity Culture in Mean Girls Mean Girls, written by Tina Fey and directed by Mark Waters, takes Its viewers through high school from the perspective of Caddy Heron, a young girl who never known what â€Å"high school† genuinely meant. Upon arrival, she makes friends with Janis and Diana, who were in the stereotypical â€Å"unpopular† crowd. They warn her to stay away from â€Å"The Plastics†, an exclusive clique that includes three drama-filled girls who are superficial, spiteful, and have vicious attitudes that obtain their power and fame from beauty and glamour.However, â€Å"The Plastics† ask Caddy to Join them. Caddy, Janis, and Diana together plot against the leader of The Plastics, Regina George, the most monstrous of them all. In reality, the more time Caddy spends with The Plastics, the more she starts to actually become one. The Plastics themselves show how monstrous qualities are formed in celebrity culture, while the use of Caddy is the perfe ct example of how culture builds up celebrities to break them back down. The Plastics took Caddy, someone who was naive and candid, and turned her Into something she Is not through the manipulation of their own standards and rules.Celebrity culture heavily relies on qualities of manipulation. This was done through thru burn book, etc Rumors and lies are one are heavily used in manipulation. This is the epitome of celebrity gossip, shown in Mean Girls through Regina George. Regina finds out Caddy has a crush on Aaron Samuels, her ex boyfriend, and promises Caddy that she would talk to Aaron for her; however, Regina fabricates lies to Aaron; â€Å"She [Caddy] writes all over her notebook ‘Mrs.. Aaron Samuels'. And she made this tee-shirt that says, ‘l heart Aaron', and she wears it under all her clothes†¦She saved this Kleenex you used and she said she's going to do some kind of African voodoo with it to make you like her†. Evidence In nineteenth century litera ture Is provided In Frankincense, when Victor Frankincense manipulates his monster through lies: He tells his monster he would create a female companion for him, and afterward declares â€Å"Bygone! I do break my promise: never will I create another like yourself, equal in deformity and wickedness† and proceeds â€Å"to [tear] to pieces the thing on which [he] was engaged† (175).Both Regina and Victor broke their promises, developing a kind of behavior that is so focused on policing others, they almost seem to lose track of themselves; they are so busy broadcasting what they hate, and so focused on consumption of their rival with their loathsome fascination, they do not realize their own personalities turn monstrous. They become so engrossed in this idea, they are unable to distinguish that this hate they developed is the sole reason for their viciousness and misery.This happens when one must realize one's own identity Is crafted from the act of hating. It almost seems Like superficial celebrities In celebrity ultra love, yet hate, to be hated; yet they love the act of hating, and use this hate to surround their world. This kind of â€Å"high school† attitude filled with rumors and Lies that Regina possesses exists in the celebrity world, and if it continues, it will influence animosity and disgust, that a world of peace, accuracy, and love may no longer be accomplished. Another key to manipulation is secrecy.There are countless examples of this in Mean Girls. For example, the scene of The Plastics when they are all on the phone; When Gretchen was on the phone with Caddy, it turned out to be a three-way call with Regina, but Caddy didn't know. This complexity progress when viewers realize the girls are all interlinked, all on the phone with each other on separate lines; Karen gets a call from Regina, puts her on hold, and proceeds to talk to Gretchen and says, â€Å"It's Regina, she wants to hang out tonight but she told me not to tell yo u†.This is similar to the theme of secrecy in Frankincense: Victor states, â€Å"The world to me, is a secret, which I desired to discover† (26), â€Å"l have one secret, Elizabeth, a dreadful one; when revealed to you, it will chill your frame with horror† (218), and he refuses to tell the secret to his audience, telling them to â€Å"listen patiently until the end of [his] story, with which [he] is acquainted with† (44). This is similar to Mantilla, where â€Å"[her father] has a secret grief that destroys [them] both: but [he] must permit [Mantilla] to win this secret from [him]† (47).The fact that one possesses a secret, holds it vital, and purposely shields it from the world acknowledges a kind of unmoral sin, or practical wrongdoing; celebrities allow these secrets to internally eat them alive like in Frankincense and Mantilla, or whether it makes their behavior more aggressive eke in Mean Girls, these secrets have the ability to change and ma nipulate others. In celebrity culture, a secret is a form of power, yet vulnerability – a secret itself could stand for everything one can't see.The public blows these secrets up with crazy ideas and provides evidence with the theories they project onto it. The secret could mean nothing, yet everything, at the same time. This is because that a secret exists. It does not matter what the secret actually is, because the people who spread the knowledge of the secret form its monstrosity. The people have ample opportunity to take control, seceding as a whole or individuals whether they want to make up a rumor, lie, tell the truth, say nothing, or contribute to the situation.The people are monsters, because they take complete control over the situation. An example of this is all of Lord's â€Å"fans† who (most likely) made her miserable because they did not approve of the physical appearance of her boyfriend. [A concluding sentence is needed here] Manipulation is also acquir ed through self-pity, which is shown in Mean Girls with the Burn Book. The Burn Book, which belongs to Regina George, is a book essentially signed to bully her classmates: it has students' pictures with mean phrases, secrets, and other things about them.Regina takes her book, puts her own picture on it, and writes something mean about herself. She then reports it to her school's principal and says, â€Å"l found it in the girl's bathroom! It's so mean†. This is similar to when Victor seeks sympathy from Elizabeth in Frankincense: â€Å"If you knew what I have suffered from, and what I may yet endure, you would endeavor to let me taste the quiet, and freedom from despair, that this one day at least permits me to enjoy' (222).In The Complete Poems and Selected Letters of John Keats, in a short poem called â€Å"When I have Fears†, self-pity is asked for when Keats shows he is in pain, likes the pain, and wants to be acknowledged for his pain: â€Å"Of the wide world I stand alone, and think Till love and fame to nothingness do sink† (301). Just like Keats and Shelley, their own needs. Regina did this Just so she could get Caddy in trouble, Frankincense did this to make it look like it wasn't entirely his fault for the monster's actions, and Keats uses his fans' sympathy to become liked.The public falls into a part of this ultra, where one blames someone else; even the victims themselves get blamed for fault. Besides from celebrities' success, looks, and wealth, it is not uncommon for the public to condone that they are people, humans, Just like them. The public is essentially casting a negative eye upon themselves. Celebrities have people who work with them to help mold their image, but the impossible standards of beauty and perfection they try to fulfill originates from the endless, harsh scrutiny the public places upon them.When a celebrity breaks this image, or differs from the norm, they automatically are seen as monstrous, resulting in sneering and degrading comments from fans. This monstrosity on the celebrities has a counter-effect on the fans; every time there is a mean comment, they are normalizing harsh Judgment, extreme reactions, and offensive language. Celebrity culture takes the blame on how the public has developed a cruel society, through self-pity. Another quality of manipulation used in celebrity culture is feigning their own innocence; this is seen quite often in Mean Girls.Gretchen bullies Regina for violating the rules of their â€Å"girl world† by wearing sweatpants on Monday, and Regina lams she is forced to wear sweatpants because, â€Å"sweatpants are all that fits [her] right now', implying she is â€Å"innocent† because it is not her fault she has to wear those. Another scene is where Regina claims innocence is during lecture, (â€Å"workshop†), in the gym, after the Burn Book is discovered: Regina claims, â€Å"Can I Just say we don't have a clique problem at this sch ool, and some of us shouldn't have to take this workshops because some of us are victims in this situation? Regina implies she is â€Å"innocent†, and she herself is a victim. The teacher responds, â€Å"That's probably rue, how many of you have ever felt personally victimize by Regina George? † Actual innocence and feigning innocence is a huge role in Frankincense: though Victor blames himself for the monster killing his family, despite his creation, he convinces himself that he is â€Å"innocent† and expresses how he feels like the victim. Victor is a contradiction: he is innocent, yet, uses that to his advantage to feign his innocence.He is innocent because he has never intended his creation to turn into an actual form of monstrosity, but yet, feigns innocence by his hiding his guilt and hiding his knowledge about his family's deaths. Victor's innocence decreases over time throughout the novel; his â€Å"UN-innocent† behavior destroys the monster's inn ocence. Victor is performing an act that could be considered â€Å"monstrous† in manipulation by taking away the genuine innocence of one who was never given a chance to prove that innocence. At first Victor decides to â€Å"at least listen to [the monster's] tale† (105), but later on, he decides to â€Å"tore to pieces†¦ The thing on which the creature's] future existence he depended for happiness† (190), not giving the monster a chance to uphold its promise. Celebrities start out with genuine innocence, become corrupted, and may attempt to feign their innocence through their roles – However, once celebrities feign their innocence they are portrayed as â€Å"monstrous†, they are not given a chance to stick up for themselves properly without media and public interference. Lindsay Loan, off the set of Mean Girls, got into drugs, which could â€Å"feign innocence†, and assume that she had no role in her fans doing drugs.According to Good Charlotte, this kind of manipulation is the price of having a lifestyle of â€Å"the rich and the famous† (song lyrics). The most vital quality in manipulation is the key tactic in order to be able to get away with spreading rumors and lies, maintain secrecy, create self-pity, and feign illness. Control itself is the piece that connects all of these qualities. Throughout Mean Girls, there are many scenes were one of The Plastics are in control: At the talent show at school, Regina demands for Gretchen to switch sides with Caddy. When Gretchen protests, Regina says, â€Å"Right now you're getting on my last nerve.Switch! † Gretchen acknowledges this control by obeying. Caddy was also acknowledging control hen she fulfills Region's invite to eat lunch with them â€Å"everyday for the rest of the week†. In the beginning of the movie, Regina took control of Caddy social life. Halfway through, Caddy became the center of attention; she gained control of Region's previ ous fame and publicity and made it her own. The previous examples also hint at some aspect of control. Control is also seen in Frankincense, where the monster says, Mimi are my creator, but I am your master;-obey! (174). Victor chooses condone the monster, and the monster responds by taking control, killing all of Victor's family embers. Control in Charitable is implied when Geraldine takes on a role of masculinity: â€Å"lay down by the maiden's side: And in her arms the maid she took† (250-251). In The Major Works, â€Å"Farewell to a Lady' by Lord Byron shows how a woman's beauty takes control of his life: â€Å"In flight I shall be surely wise, Escaping from temptation's snare; I cannot view my Paradise, Without the wish of dwelling there† (1).By the word â€Å"flight†, viewers can assume he is going to commit suicide as a means to control the elimination of all ties with the Earthly Paradise's temptation. This kind of intro can relate to monstrosity and ce lebrity culture in a number of ways; first, one can see that the society of celebrity culture is so monstrously powerful, it is out of the control of the public to change it. Only the celebrities themselves have control of their own lives and culture and how they want to live it.Second, celebrity culture has so much control and influence over their audience, that they are not only controlling their own lives, but dominating American culture as a whole. By celebrities constantly sleeping with one another, taking part in the lies, secrecy, self-pity, and feigning their innocence inspires the public to act in the same manner. Third, by the news being so obsessed with the daily lives of celebrities, it almost implies as if they are encouraging the public to become more and more like celebrity stalkers.Lastly, they manipulate the public into believing their redefined definition of happiness, which solely consists of money, fame, and beauty. Rumors, lies, secrecy, self-pity, feigning inno cence, and control all tangle together to layer and overlap and form manipulation; celebrity manipulators do not only have control of their own world, but also wish to control the world of others. This allows them to occupy both worlds at the same time, with their rules, in their way: how much more control could a person possibly want?These qualities of manipulation in celebrity culture are allowing people to lose touch with things that are the most important in life, like friends and family. Celebrity culture is so controlling that it even takes over the roles of others. In Celebrity Culture: Are Americans Too Focused on Celebrities, Tompkins, a group an example of how celebrities are taking the roles of [super] heroes: â€Å"When I ask allege and high school students who their heroes are, they usually name celebrities, such as athletes or movie stars, not names that did something heroic or noteworthy. (Tompkins 4). Celebrity culture is now one of our prime sources of entertainmen t; ultimately, celebrity culture manipulates to control their audience's society in such a monstrous way so they are not able to distinguish the difference between genuine importance and the importance of celebrity news. One day, I fear genuinely important news, (politics, world news, emergency issues) will be ignored unless it is presented as a source of entertainment, like celebrity culture. Mean Girls Stacy Gregg Sociology M/W 11:30 Sociological Themes Sociology is everywhere we look, its everything thing we are, and can be described within everything we do. The traditional focuses of sociology have included social stratification, social class, culture, social mobility, religion, secularization, law, and deviance. As all spheres of human activity are affected by the interplay between social structure and individual agency, sociology has gradually expanded its focus to further subjects, such as health, medical, military and penal institutions, the Internet, and the role of social activity in the development of scientific knowledge.Looking through films you can see many sociological themes. I chose to look at â€Å"Mean Girls† and pull the sociological themes out. Mean Girls is a movie about a girl, Cady, who moves to the US from Africa and starts at a new school. She immediately befriends two outcasts, who explain the school's social scene. There are a group of three girls ( the â€Å"Plastics†) who are popular, malicious and rule the school. As a trick, these three girls befriend Cady.Her outcast friends encourage her to hang out with the Plastics to see what they do. But as she spends more time with them, she becomes more and more like them, backstabbing, mean, self-obsessed, and superficial. When Cady and the leader of the Plastics go after the same guy, she begins to plot their destruction, and starts sabotaging the girls in worse and worse ways. Eventually she separates from her original friends and her Plastic friends.When the entire school finds out about some of the terrible things the Plastics have said about them by finding a â€Å"Burn Book† everyone turns against the Plastics and Cady. Eventually, she must apologize to everyone she hurt and begin to find a way to become a better person. The first sociological theme I would like to address is stereotypes. A stereotype is defined as a widely held but fixed and oversimplified imag e or idea of a particular type of person or thing.Mean Girls portrays high school stereo types rather well, at school there are groups such as try-hards, wannabes, burn-outs, band geeks, nerds, the popular girls, the jocks and art freaks. All the girls wants to be a plastic so to speak and they all display it in different ways like how the girls who eat nothing are trying to be thin so they can be like the plastics, but the girls who eat their feelings are also trying to be a plastic but by eating they are showing I don’t care what anybody thinks of me, which is a popular trait.Then when everyone is explaining Regina George and one girl says â€Å"One time she punched me in the face†¦ It was awesome! † this implies that this â€Å"wannabe† made contact with Regina George even though it is contact most people don't what it is contact nonetheless which she hopes has passed on a bit of Regina George's popularity. References: (2011, 04). â€Å"Mean Girls† Analysis. StudyMode. com. Retrieved 04, 2011, from http://www. studymode. com/essays/Mean-Girls-Analysis-676080. html Mean Girls Celebrity Culture in Mean Girls Mean Girls, written by Tina Fey and directed by Mark Waters, takes Its viewers through high school from the perspective of Caddy Heron, a young girl who never known what â€Å"high school† genuinely meant. Upon arrival, she makes friends with Janis and Diana, who were in the stereotypical â€Å"unpopular† crowd. They warn her to stay away from â€Å"The Plastics†, an exclusive clique that includes three drama-filled girls who are superficial, spiteful, and have vicious attitudes that obtain their power and fame from beauty and glamour.However, â€Å"The Plastics† ask Caddy to Join them. Caddy, Janis, and Diana together plot against the leader of The Plastics, Regina George, the most monstrous of them all. In reality, the more time Caddy spends with The Plastics, the more she starts to actually become one. The Plastics themselves show how monstrous qualities are formed in celebrity culture, while the use of Caddy is the perfe ct example of how culture builds up celebrities to break them back down. The Plastics took Caddy, someone who was naive and candid, and turned her Into something she Is not through the manipulation of their own standards and rules.Celebrity culture heavily relies on qualities of manipulation. This was done through thru burn book, etc Rumors and lies are one are heavily used in manipulation. This is the epitome of celebrity gossip, shown in Mean Girls through Regina George. Regina finds out Caddy has a crush on Aaron Samuels, her ex boyfriend, and promises Caddy that she would talk to Aaron for her; however, Regina fabricates lies to Aaron; â€Å"She [Caddy] writes all over her notebook ‘Mrs.. Aaron Samuels'. And she made this tee-shirt that says, ‘l heart Aaron', and she wears it under all her clothes†¦She saved this Kleenex you used and she said she's going to do some kind of African voodoo with it to make you like her†. Evidence In nineteenth century litera ture Is provided In Frankincense, when Victor Frankincense manipulates his monster through lies: He tells his monster he would create a female companion for him, and afterward declares â€Å"Bygone! I do break my promise: never will I create another like yourself, equal in deformity and wickedness† and proceeds â€Å"to [tear] to pieces the thing on which [he] was engaged† (175).Both Regina and Victor broke their promises, developing a kind of behavior that is so focused on policing others, they almost seem to lose track of themselves; they are so busy broadcasting what they hate, and so focused on consumption of their rival with their loathsome fascination, they do not realize their own personalities turn monstrous. They become so engrossed in this idea, they are unable to distinguish that this hate they developed is the sole reason for their viciousness and misery.This happens when one must realize one's own identity Is crafted from the act of hating. It almost seems Like superficial celebrities In celebrity ultra love, yet hate, to be hated; yet they love the act of hating, and use this hate to surround their world. This kind of â€Å"high school† attitude filled with rumors and Lies that Regina possesses exists in the celebrity world, and if it continues, it will influence animosity and disgust, that a world of peace, accuracy, and love may no longer be accomplished. Another key to manipulation is secrecy.There are countless examples of this in Mean Girls. For example, the scene of The Plastics when they are all on the phone; When Gretchen was on the phone with Caddy, it turned out to be a three-way call with Regina, but Caddy didn't know. This complexity progress when viewers realize the girls are all interlinked, all on the phone with each other on separate lines; Karen gets a call from Regina, puts her on hold, and proceeds to talk to Gretchen and says, â€Å"It's Regina, she wants to hang out tonight but she told me not to tell yo u†.This is similar to the theme of secrecy in Frankincense: Victor states, â€Å"The world to me, is a secret, which I desired to discover† (26), â€Å"l have one secret, Elizabeth, a dreadful one; when revealed to you, it will chill your frame with horror† (218), and he refuses to tell the secret to his audience, telling them to â€Å"listen patiently until the end of [his] story, with which [he] is acquainted with† (44). This is similar to Mantilla, where â€Å"[her father] has a secret grief that destroys [them] both: but [he] must permit [Mantilla] to win this secret from [him]† (47).The fact that one possesses a secret, holds it vital, and purposely shields it from the world acknowledges a kind of unmoral sin, or practical wrongdoing; celebrities allow these secrets to internally eat them alive like in Frankincense and Mantilla, or whether it makes their behavior more aggressive eke in Mean Girls, these secrets have the ability to change and ma nipulate others. In celebrity culture, a secret is a form of power, yet vulnerability – a secret itself could stand for everything one can't see.The public blows these secrets up with crazy ideas and provides evidence with the theories they project onto it. The secret could mean nothing, yet everything, at the same time. This is because that a secret exists. It does not matter what the secret actually is, because the people who spread the knowledge of the secret form its monstrosity. The people have ample opportunity to take control, seceding as a whole or individuals whether they want to make up a rumor, lie, tell the truth, say nothing, or contribute to the situation.The people are monsters, because they take complete control over the situation. An example of this is all of Lord's â€Å"fans† who (most likely) made her miserable because they did not approve of the physical appearance of her boyfriend. [A concluding sentence is needed here] Manipulation is also acquir ed through self-pity, which is shown in Mean Girls with the Burn Book. The Burn Book, which belongs to Regina George, is a book essentially signed to bully her classmates: it has students' pictures with mean phrases, secrets, and other things about them.Regina takes her book, puts her own picture on it, and writes something mean about herself. She then reports it to her school's principal and says, â€Å"l found it in the girl's bathroom! It's so mean†. This is similar to when Victor seeks sympathy from Elizabeth in Frankincense: â€Å"If you knew what I have suffered from, and what I may yet endure, you would endeavor to let me taste the quiet, and freedom from despair, that this one day at least permits me to enjoy' (222).In The Complete Poems and Selected Letters of John Keats, in a short poem called â€Å"When I have Fears†, self-pity is asked for when Keats shows he is in pain, likes the pain, and wants to be acknowledged for his pain: â€Å"Of the wide world I stand alone, and think Till love and fame to nothingness do sink† (301). Just like Keats and Shelley, their own needs. Regina did this Just so she could get Caddy in trouble, Frankincense did this to make it look like it wasn't entirely his fault for the monster's actions, and Keats uses his fans' sympathy to become liked.The public falls into a part of this ultra, where one blames someone else; even the victims themselves get blamed for fault. Besides from celebrities' success, looks, and wealth, it is not uncommon for the public to condone that they are people, humans, Just like them. The public is essentially casting a negative eye upon themselves. Celebrities have people who work with them to help mold their image, but the impossible standards of beauty and perfection they try to fulfill originates from the endless, harsh scrutiny the public places upon them.When a celebrity breaks this image, or differs from the norm, they automatically are seen as monstrous, resulting in sneering and degrading comments from fans. This monstrosity on the celebrities has a counter-effect on the fans; every time there is a mean comment, they are normalizing harsh Judgment, extreme reactions, and offensive language. Celebrity culture takes the blame on how the public has developed a cruel society, through self-pity. Another quality of manipulation used in celebrity culture is feigning their own innocence; this is seen quite often in Mean Girls.Gretchen bullies Regina for violating the rules of their â€Å"girl world† by wearing sweatpants on Monday, and Regina lams she is forced to wear sweatpants because, â€Å"sweatpants are all that fits [her] right now', implying she is â€Å"innocent† because it is not her fault she has to wear those. Another scene is where Regina claims innocence is during lecture, (â€Å"workshop†), in the gym, after the Burn Book is discovered: Regina claims, â€Å"Can I Just say we don't have a clique problem at this sch ool, and some of us shouldn't have to take this workshops because some of us are victims in this situation? Regina implies she is â€Å"innocent†, and she herself is a victim. The teacher responds, â€Å"That's probably rue, how many of you have ever felt personally victimize by Regina George? † Actual innocence and feigning innocence is a huge role in Frankincense: though Victor blames himself for the monster killing his family, despite his creation, he convinces himself that he is â€Å"innocent† and expresses how he feels like the victim. Victor is a contradiction: he is innocent, yet, uses that to his advantage to feign his innocence.He is innocent because he has never intended his creation to turn into an actual form of monstrosity, but yet, feigns innocence by his hiding his guilt and hiding his knowledge about his family's deaths. Victor's innocence decreases over time throughout the novel; his â€Å"UN-innocent† behavior destroys the monster's inn ocence. Victor is performing an act that could be considered â€Å"monstrous† in manipulation by taking away the genuine innocence of one who was never given a chance to prove that innocence. At first Victor decides to â€Å"at least listen to [the monster's] tale† (105), but later on, he decides to â€Å"tore to pieces†¦ The thing on which the creature's] future existence he depended for happiness† (190), not giving the monster a chance to uphold its promise. Celebrities start out with genuine innocence, become corrupted, and may attempt to feign their innocence through their roles – However, once celebrities feign their innocence they are portrayed as â€Å"monstrous†, they are not given a chance to stick up for themselves properly without media and public interference. Lindsay Loan, off the set of Mean Girls, got into drugs, which could â€Å"feign innocence†, and assume that she had no role in her fans doing drugs.According to Good Charlotte, this kind of manipulation is the price of having a lifestyle of â€Å"the rich and the famous† (song lyrics). The most vital quality in manipulation is the key tactic in order to be able to get away with spreading rumors and lies, maintain secrecy, create self-pity, and feign illness. Control itself is the piece that connects all of these qualities. Throughout Mean Girls, there are many scenes were one of The Plastics are in control: At the talent show at school, Regina demands for Gretchen to switch sides with Caddy. When Gretchen protests, Regina says, â€Å"Right now you're getting on my last nerve.Switch! † Gretchen acknowledges this control by obeying. Caddy was also acknowledging control hen she fulfills Region's invite to eat lunch with them â€Å"everyday for the rest of the week†. In the beginning of the movie, Regina took control of Caddy social life. Halfway through, Caddy became the center of attention; she gained control of Region's previ ous fame and publicity and made it her own. The previous examples also hint at some aspect of control. Control is also seen in Frankincense, where the monster says, Mimi are my creator, but I am your master;-obey! (174). Victor chooses condone the monster, and the monster responds by taking control, killing all of Victor's family embers. Control in Charitable is implied when Geraldine takes on a role of masculinity: â€Å"lay down by the maiden's side: And in her arms the maid she took† (250-251). In The Major Works, â€Å"Farewell to a Lady' by Lord Byron shows how a woman's beauty takes control of his life: â€Å"In flight I shall be surely wise, Escaping from temptation's snare; I cannot view my Paradise, Without the wish of dwelling there† (1).By the word â€Å"flight†, viewers can assume he is going to commit suicide as a means to control the elimination of all ties with the Earthly Paradise's temptation. This kind of intro can relate to monstrosity and ce lebrity culture in a number of ways; first, one can see that the society of celebrity culture is so monstrously powerful, it is out of the control of the public to change it. Only the celebrities themselves have control of their own lives and culture and how they want to live it.Second, celebrity culture has so much control and influence over their audience, that they are not only controlling their own lives, but dominating American culture as a whole. By celebrities constantly sleeping with one another, taking part in the lies, secrecy, self-pity, and feigning their innocence inspires the public to act in the same manner. Third, by the news being so obsessed with the daily lives of celebrities, it almost implies as if they are encouraging the public to become more and more like celebrity stalkers.Lastly, they manipulate the public into believing their redefined definition of happiness, which solely consists of money, fame, and beauty. Rumors, lies, secrecy, self-pity, feigning inno cence, and control all tangle together to layer and overlap and form manipulation; celebrity manipulators do not only have control of their own world, but also wish to control the world of others. This allows them to occupy both worlds at the same time, with their rules, in their way: how much more control could a person possibly want?These qualities of manipulation in celebrity culture are allowing people to lose touch with things that are the most important in life, like friends and family. Celebrity culture is so controlling that it even takes over the roles of others. In Celebrity Culture: Are Americans Too Focused on Celebrities, Tompkins, a group an example of how celebrities are taking the roles of [super] heroes: â€Å"When I ask allege and high school students who their heroes are, they usually name celebrities, such as athletes or movie stars, not names that did something heroic or noteworthy. (Tompkins 4). Celebrity culture is now one of our prime sources of entertainmen t; ultimately, celebrity culture manipulates to control their audience's society in such a monstrous way so they are not able to distinguish the difference between genuine importance and the importance of celebrity news. One day, I fear genuinely important news, (politics, world news, emergency issues) will be ignored unless it is presented as a source of entertainment, like celebrity culture.

Sunday, September 29, 2019

To Spank, or Not to Spank

To Spank, Or Not To Spank COM/156 October 30, 2011 Parents have different ways of punishing their child. Anything from grounding them from things, making them do extra chores, time outs and spanking them. The most effective of these, is spanking. In a research project by Marjorie Gunnoe, â€Å"children who were spanked between the ages of 2 and 6 grew up to be happier and well-adjusted as teenagers. † Spanking a child is not abuse. It is a means of punishment. You should only use your hand to spank your child. Showing your child they have done wrong, by spanking, will teach them to not do what it is that they did, again. You should never use a belt, shoe, switch, or any other foreign object. Those would be considered weapons, and that would be child abuse. Spanking is not a hateful means of punishment. It shows the child they have done wrong and need to be punished. It is an effective means of punishment. Children learn not to do the same wrong again. A child will grow up â€Å"happier and well-adjusted† by spanking them. The controversy of spanking is worldwide. Opinions differ on pro-corporal punishment and anti-corporal punishment. People who are against corporal punishment believe that spanking is child abuse. They say there are better ways of punishing a child. People who are for corporal punishment believe that spanking is a good form of punishment, yet they also know there are different ways of punishing a child. Parents who spank their children find it is more effective as a punishment. A research done by Marjorie Gunnoe, psychology professor at Calvin College in Grand Rapids, Michigan, states that â€Å"spanking is more effective on children ages 2 to 6 years old. It has also been said you should not spank a child under 18 months old or a child over the age of 10. Spanking a child over the age of 10 can have a negative effect and make a child more aggressive growing up. The American College of Pediatricians, or ACP, reviewed the research on corporal punishment and concluded that spanking, as discipline, can be effective on children when it is used properly, but should not be solely relied on to keep your children in line. Spanking your child out of anger, or with anything other than your hand, leaving welts and/or bruises, is considered to be child abuse. Spanking should not be impulsive, spank only with your hand once or twice, and the child should be forewarned of the spanking and reason for the spanking in order for it to be successful. The saying, â€Å"Spare the rod, spoil the child† comes from a biblical proverb (Proverbs 13:24) â€Å"He who withholds the rod hates his son, but he who loves him disciplines him diligently. † What this means is, if you don’t punish a child when they do wrong, you will spoil them. This goes way back. You want to punish your child for their wrong, and make sure it is effective enough to get the point across. If you don’t effectively punish your child, they will think it is okay to keep doing the wrong. Kosciusko County (Indiana) Department of Child Services sees hundreds of cases per year involving child abuse and/or neglect. Of those cases, there is physical abuse such as punching, hitting, kicking, and biting. Yet there are only a â€Å"handful† of cases involving an out of control parent spanking their child. Tiffany Malone, a caseworker for the DCS, has seen many cases of abuse and neglect. She stated, â€Å"You can spank your child as long as you do not leave any marks, and you do not spank them with anything except an open hand on the buttocks. It has also been said you can spank your child’s feet. been charged with Battery on a minor for leaving excessive marks on their child. In the Indiana Supreme Court case Willis vs. State, Sophia Willis is raising an unruly child and spanked him several times with a belt or extension cord, which lead to marks on the chil d’s arm (from missing the buttocks. ) She ended up receiving 365 days in jail, and had to do 357 of those suspended to probation. The judge stated, â€Å"This is a tough area of the law. Because you know that a person’s intent was not to do a wrong thing. It has also been said, â€Å"The law is well settled that a parent has a right to administer proper and reasonable chastisement to his child without being guilty of an assault and battery. † By knowing our boundaries and limitations, we can successfully correct our children in a positive way. By spanking them. The mixed reaction by so many is just misunderstanding. No one has to spank a child. When nothing else works, spanking is a last ditch effort. It may be a controversial form of punishment, but it does work. Older children that look back on their younger years are happy they were spanked. They grew up happier, did well in school, and did well as they grew up. There are different laws in different states. Some condone corporal punishment, some do not. Some countries have banned corporal punishment all together. As long as there is no anger or foreign objects involved in spanking a child, it is not considered child abuse. Some psychologists, DCS workers, parents, and courts condone spanking. There are court cases stating it is a parent’s right to decide whether or not a spanking should be administered. It is also the parent’s responsibility to react, without vengeance, appropriately while administering a spanking to a child. A parent should not be found guilty of punishing their child no matter. Unless there is a sinister demeanor involved, a parent is completely capable of punishing their own child without chastisement from others. Children are our future and we want nothing but the best for them. By spanking our children, we are teaching them right from wrong and making their future that much brighter and worth looking for. Citations/References http://www. lifesitenews. om/news/archive/ldn/2010/jan/10010507 http://www. mlive. com/news/grand-rapids/index. http://www. cerm. info/bible_studies/Topical/spanking. htmssf/2010/01/is_spanking_children_ok_calvin. html http://www. tldm. org/News11/AmericanCollegeOfPediatriciansSpanking. htm Tiffany Malone- Kosciusko County Child Protective Services, Warsaw, Indiana http://www. in. gov/judiciary/opinions/pdf/08290801mgr. pdf http://w ww. in. gov/judiciary/opinions/pdf/06100801rdr. pdf http://www. in. gov/judiciary/opinions/pdf/05311101msm. pdf http://www. in. gov/legislative/ic/code/title35/ar41/ch3. html To Spank, or Not to Spank To Spank, Or Not To Spank COM/156 October 30, 2011 Parents have different ways of punishing their child. Anything from grounding them from things, making them do extra chores, time outs and spanking them. The most effective of these, is spanking. In a research project by Marjorie Gunnoe, â€Å"children who were spanked between the ages of 2 and 6 grew up to be happier and well-adjusted as teenagers. † Spanking a child is not abuse. It is a means of punishment. You should only use your hand to spank your child. Showing your child they have done wrong, by spanking, will teach them to not do what it is that they did, again. You should never use a belt, shoe, switch, or any other foreign object. Those would be considered weapons, and that would be child abuse. Spanking is not a hateful means of punishment. It shows the child they have done wrong and need to be punished. It is an effective means of punishment. Children learn not to do the same wrong again. A child will grow up â€Å"happier and well-adjusted† by spanking them. The controversy of spanking is worldwide. Opinions differ on pro-corporal punishment and anti-corporal punishment. People who are against corporal punishment believe that spanking is child abuse. They say there are better ways of punishing a child. People who are for corporal punishment believe that spanking is a good form of punishment, yet they also know there are different ways of punishing a child. Parents who spank their children find it is more effective as a punishment. A research done by Marjorie Gunnoe, psychology professor at Calvin College in Grand Rapids, Michigan, states that â€Å"spanking is more effective on children ages 2 to 6 years old. It has also been said you should not spank a child under 18 months old or a child over the age of 10. Spanking a child over the age of 10 can have a negative effect and make a child more aggressive growing up. The American College of Pediatricians, or ACP, reviewed the research on corporal punishment and concluded that spanking, as discipline, can be effective on children when it is used properly, but should not be solely relied on to keep your children in line. Spanking your child out of anger, or with anything other than your hand, leaving welts and/or bruises, is considered to be child abuse. Spanking should not be impulsive, spank only with your hand once or twice, and the child should be forewarned of the spanking and reason for the spanking in order for it to be successful. The saying, â€Å"Spare the rod, spoil the child† comes from a biblical proverb (Proverbs 13:24) â€Å"He who withholds the rod hates his son, but he who loves him disciplines him diligently. † What this means is, if you don’t punish a child when they do wrong, you will spoil them. This goes way back. You want to punish your child for their wrong, and make sure it is effective enough to get the point across. If you don’t effectively punish your child, they will think it is okay to keep doing the wrong. Kosciusko County (Indiana) Department of Child Services sees hundreds of cases per year involving child abuse and/or neglect. Of those cases, there is physical abuse such as punching, hitting, kicking, and biting. Yet there are only a â€Å"handful† of cases involving an out of control parent spanking their child. Tiffany Malone, a caseworker for the DCS, has seen many cases of abuse and neglect. She stated, â€Å"You can spank your child as long as you do not leave any marks, and you do not spank them with anything except an open hand on the buttocks. It has also been said you can spank your child’s feet. been charged with Battery on a minor for leaving excessive marks on their child. In the Indiana Supreme Court case Willis vs. State, Sophia Willis is raising an unruly child and spanked him several times with a belt or extension cord, which lead to marks on the chil d’s arm (from missing the buttocks. ) She ended up receiving 365 days in jail, and had to do 357 of those suspended to probation. The judge stated, â€Å"This is a tough area of the law. Because you know that a person’s intent was not to do a wrong thing. It has also been said, â€Å"The law is well settled that a parent has a right to administer proper and reasonable chastisement to his child without being guilty of an assault and battery. † By knowing our boundaries and limitations, we can successfully correct our children in a positive way. By spanking them. The mixed reaction by so many is just misunderstanding. No one has to spank a child. When nothing else works, spanking is a last ditch effort. It may be a controversial form of punishment, but it does work. Older children that look back on their younger years are happy they were spanked. They grew up happier, did well in school, and did well as they grew up. There are different laws in different states. Some condone corporal punishment, some do not. Some countries have banned corporal punishment all together. As long as there is no anger or foreign objects involved in spanking a child, it is not considered child abuse. Some psychologists, DCS workers, parents, and courts condone spanking. There are court cases stating it is a parent’s right to decide whether or not a spanking should be administered. It is also the parent’s responsibility to react, without vengeance, appropriately while administering a spanking to a child. A parent should not be found guilty of punishing their child no matter. Unless there is a sinister demeanor involved, a parent is completely capable of punishing their own child without chastisement from others. Children are our future and we want nothing but the best for them. By spanking our children, we are teaching them right from wrong and making their future that much brighter and worth looking for. Citations/References http://www. lifesitenews. om/news/archive/ldn/2010/jan/10010507 http://www. mlive. com/news/grand-rapids/index. http://www. cerm. info/bible_studies/Topical/spanking. htmssf/2010/01/is_spanking_children_ok_calvin. html http://www. tldm. org/News11/AmericanCollegeOfPediatriciansSpanking. htm Tiffany Malone- Kosciusko County Child Protective Services, Warsaw, Indiana http://www. in. gov/judiciary/opinions/pdf/08290801mgr. pdf http://w ww. in. gov/judiciary/opinions/pdf/06100801rdr. pdf http://www. in. gov/judiciary/opinions/pdf/05311101msm. pdf http://www. in. gov/legislative/ic/code/title35/ar41/ch3. html

Saturday, September 28, 2019

Change managment Literature review Example | Topics and Well Written Essays - 2500 words

Change managment - Literature review Example The rapid development of science and technology, changes in life styles and life philosophies of people, changes in the consumer psychologies and buying behaviors etc made change inevitable in organizational world. Management of changes in the organizational world is difficult because of various reasons. Employees often resist changes because of their preconceived perception that any changes taking place in the organizational world are intended for maximizing the profits of the organization through increasing the workloads of the employees. Competitors often raise stiff competition which forces an organization to think of changing its normal procedures, policies and business philosophies to stay or survive in the market. In any case, change is avoidable in organizational world and the success and the failures of an organization depend on the ability of the organization in implementing or managing the changes positively. Change management has typically been defined as a process involv ing unfreezing, moving, and refreezing values, practices, and procedures within organizations. Unfreezing refers to the creation of a perceived discrepancy between the existing and ideal state of an organization that generates a desire for change and lowers people’s resistance to change. ... This paper analyses available literatures to get more insights about organization learning, organizational effectiveness and the role of change management.   The need of change management to an organization â€Å"The journey of Change Management starts with a Request for Change†(Doherty, 2006, p.5). It could be from external sources like customers or internal sources like the employees. Customers may often demand improvement in services they received from the organization Same way employees may also complain about the increased work load or lack of work-life balancing they are facing. These things can force the organization to implement changes in its functioning. Other conditions that facilitate organizational change are; â€Å"A dramatic crisis, Leadership turnover, Stage of life-cycle, Age of the organization, Size of organization, Strength of current culture etc† (Approaches to Change Management, n. d, p.1). It is not necessary that the market conditions always re main stable. Market can fluctuate any time depending on the economic and political changes happening across the world. Such fluctuations can result in dramatic crisis in organizational world as we witnessed recently because of global recession. It is difficult for an organization to stick with same policies even on crisis situations. Many organizations reduced their manpower and asked the remaining employees to work more in order to cut the expenses and to escape from the recent recession. Changes are often implemented in an organization because of the changes in leadership also. It is not necessary that the leadership styles of one person are similar to that of other people.

Friday, September 27, 2019

Unconscionable contract Essay Example | Topics and Well Written Essays - 250 words - 1

Unconscionable contract - Essay Example The rationale behind the doctrine of unconscionability is to circumvent the enforcement of unfair contracts. In the case at bar, Amy, who was a college student, was led to believe by the salesman that the home theater system, Alpo Model XL2, costs $3,000, when in truth and in fact, the actual standard cost of the theater system is only $1,000. The price given by the salesman was two times higher than the prevailing standard cash market price of the item bought by the buyer. Hence, the â€Å"rent-to-own† contract signed by Amy is considered unconscionable. Under the law, Amy has the remedy to demand the return of the excess $2,000 since the contract price is unconscionable, excessive and unfair on her part. Here, the salesman acted in bad faith at the time of the signing of the â€Å"rent-to-own† contract. Therefore, in order to cure the damage caused to the buyer, Amy can go to court and have the contract declared as unconscionable and oppressive, since there was a violation on the part of the salesman to fulfill his obligation in good faith in accordance with their contract. She can legally demand the refund of excess payment of $2,000. â€Å"It is the judge who has the power to declare whether or not a contract is unconscionable, and not the jury† (Emanuel,

Thursday, September 26, 2019

Critically assess your placement's view of the doctrine of God to Essay

Critically assess your placement's view of the doctrine of God to demonstrate how it helps or hinders the missional engagement of your church within its local context - Essay Example The support and the quality interactions provided to be the Churches in the local communities has therefore, always been considered beneficiary in the Christian society. However, the type of interaction and teaching being imparted by different Churches depend on their understanding of the Doctrine of God and the concept of Trinity according to which, God exists in three forms, namely father, son and the Holy Spirit2. Taking all these aspects into consideration the discussion in this study will remain focused towards understanding the concepts of Doctrine of God. In addition, the discussion will also elaborate on the question that whether the Doctrine concept hinders or helps interaction of the Churches with the local communities. Accordingly, the discussion will also comprise of the evaluation of ‘four part missional theology analysis method’ with the intention to develop a succinct understanding regarding the non-existence of Churches in the absence of the Holy Spirit. Before understanding the impact of ‘Doctrine of God’ on the interaction of Churches with the local communities, a brief understanding needs to be attained regarding the theological concept. Contextually, it can be stated that different cultures have varied patterns of projecting their belief in God. For instance, in Christianity, the divineness of God has been elaborated in two specific forms. The first form of God has been projected to be ‘transcendent’, whereas the second form of God is projected as ‘immanent’. In the transcendent form, God has been elaborated as the divine power free from any dependence on this world3. Likewise, in the immanent form, God has been described as an active participator within all the happenings in the world. Correspondingly, the necessity of understanding this fact resulted in the emergence of the Doctrine of God concepts wherein the statements and attributes made by God were evaluated4. For instance, attributes, such as

Wednesday, September 25, 2019

Accelerating Virtual Team Performance Essay Example | Topics and Well Written Essays - 1000 words

Accelerating Virtual Team Performance - Essay Example fact, as virtual teams become more and more prevalent, businesses edge ever closer to a culture where "job" means logging in to companys online project management site from ones home or collaborating with individuals who each work for various teams or roles at their local co-working setting. "Company headquarters" is becoming more and more of a concept than an actual premise (Duarte & Snyder, 2013). . And as physical establishment becomes less essential, companies today can hire the best talent regardless of their geographical setting. In addition, firms can enhance efficiency in their operations by handing off work across different time zones, enabling the companies to be productive around the clock. Therefore, there is a link that exists between performance boosters and virtual team. Through appropriate performance, boosters perfect virtual team leaders can be selected to enhance growth of the company. Virtual team leaders are required to be very diligent about how they coach, infl uence, recognize and hold team members for meeting commitments as the skills are essential in long-run efficiency of virtual teams (Duarte & Snyder, 2013). Physical Observation Limitations in the past caused lack of trust. Building trust was the greatest challenge in the past in creating successful virtual teams in the organization. Trust has always been referred to as the real glue of the global workplace. Most of leaders of the team in the past tends to be arranged on the assumption that workers cannot be relied upon or trusted, even in tiny matters of management. For instance, in the past the organization believed that it is unwise to trust workers whom they do not know well, employees who the company felt they have not observed in action over period of time, and who are not committed to the same goals. When trust lacks, it can undermine every other safety measure taken to ensure successful virtual work channel. What could have been done to combat the problem was by recognizing

Tuesday, September 24, 2019

Explain how the sea breeze and land breeze can happen Assignment

Explain how the sea breeze and land breeze can happen - Assignment Example The air above the land is warmer as compared to the air above the sea because of this heat absorption difference. The warm land air rises all through the day which results in decreasing the surface pressure. This difference in pressure causes the wind to blow from the high pressure area (sea or ocean) to the low pressure area (land) causing the sea breeze (Climate Education, 2013). The strength of the sea breeze depends on the difference in temperatures between the sea and the land. The more the difference, more strong will be the sea breeze. The largest example of sea breeze development is the Monsoon season in Southern Asia in which huge differences between the temperatures of cooler Arabian Sea and warmer land areas provide a strong base for the development of sea breeze (Holmes, 2007). The development of land breeze is just the opposite case of the sea breeze development. Land breeze usually occurs in the night when the temperature of the ocean becomes warmer than that of the land. The reason is that land loses the absorbed heat more quickly as compared to sea. Sea is a good absorber of sun’s energy due to which it cannot lose heat quickly when the sun goes down. On the other hand, land cannot absorb sun’s energy as efficiently as an ocean can do it because of which it loses heat more quickly upon sunset. The surface pressure also goes up on the land as the result of which the air starts moving towards the sea which is the low pressure area during night. Winds always blow from the high pressure surfaces to the low pressure surfaces. Therefore, when warm air rises, the temperature of the land goes down and a high surface pressure is created which causes the wind to blow towards the sea where the surface pressure is low. This shift of wind from the land to the sea causes the land breeze (Climate Education,

Monday, September 23, 2019

Medical Coder Research Paper Example | Topics and Well Written Essays - 1250 words

Medical Coder - Research Paper Example They are like a very essential part of the health care industry and without them the industry cannot operate proficiently. What medical coders do is, whenever a patient receives any service from the physicians, the health care centre that has provided the facility to the patient needs to document the facility or service that they had provided to that particular patient. Then these medical coders receive the documented papers and extract the relevant information from it. Then they need to assign a particular CPT code for every type of medical facility provided. Then these bills are further being preceded by the patient’s medical insurance provider. Approximately, for all these health care facilities provided, there are more than 9000 CPT codes that are assigned. And not only this, the number of ICD codes is over 13500. Whereas, CPT stands for Current procedural terminology and ICD stands for International Classification of Diseases. ICD codes are assigned for the medical diagnosis. The medical coders generate reports after assigning the codes to inpatient and outpatients. The reports are useful for the management purpose in the hospitals, as well as the information is also used compensating the health care providers. These coders are hired by the hospitals themselves. The history of medical coders dates back to 1347 at the time of Black Death. At that time Sicily was facing the bubonic plague that had even reached to London causing deaths of almost 70,000 citizens of London by 1348 (Taylor, 2009). The plague was not ended at that time, it continued for almost 3 more centuries. At that time there was a London publication that used to publish the number of fatalities caused by this plague on weekly basis. The city government of London then used to trace the disease throughout the city. This is actually the earliest form of medical coding and classification of

Sunday, September 22, 2019

Global Business and Political Forces Case Study Essay Example for Free

Global Business and Political Forces Case Study Essay Walgreens Corporation â€Å"C-Level Executives† will have to consider the Global Business and Political Forces associated with their Global International Expansion plans into the Country of Brazil during the period of (2014-2016). Analysis The key issues Walgreens Corporation â€Å"C-Level Executives† pose to face would be attempting a massive global expansion and creating new value innovation within that new global market. The want and need to expand internationally into Brazil might potentially cause the Company to lose its current top rated status quo and therefore could risk their Company’s name and future success rate if prior strategic planning is not done properly. Current competition in the same U.S Market looking to expand internationally such as CVS could also pose and cause a potential threat to Walgreens expansion plans. However, the Brazilian market is even more competitive because Brazilian Company’s already know how to operate in that country and are already familiar with the areas region. Therefore, their capabilities of gaining access to information and expertise about where the high demand for property expansion location sites would be at to open a new booming business, stands to be greater than that of other countries outsourced investors or foreign Company’s looking to expand. Related assumptions Walgreens would have to be able to maintain a competitive advantage point globally, so creating an exclusive brand pertaining to that specific region of the country, as well as, maintaining or improving their current Prescription Savings Club program and product line seems essential to their international expansion success. In order to stay ahead of the game and beat out any competition Walgreens â€Å"C-Level Executives† will need to focus on its core competencies and strengths. These practices are going to be critical when serving a diverse Country, while maintaining Walgreens longstanding tradition of fairness, trust and honesty. ((2013). Company Overview). Alternatives There are several alternative actions the C-Level Executives can take that would include the following: First, management must actively evaluate and manage any potential political risks involved when making global expansion investment decisions and then continue to monitor those associated risks on a routine basis. Political forces and risks that could impact Walgreens are going to be subject to change, so it won’t be considered enough to evaluate those risks only once before the decision to invest has been made. Executives of Walgreens must take an active approach and monitor political risks all the time and use those findings to their advantage by applying those methods strategically towards any other investments, operational plans and any other future decisions. Therefore, management over political forces must be implemented into Walgreens operating business practice and processes, in order to protect their investments. (PwC Advisory and Eurasia Group.) Secondly, obtaining reliable, accurate information and interpretation of international business risks tend to be roads blocks at times for executives seeking to better their decision making through evaluation of political risk. Therefore, the use of multiple world-wide sources in which provide up to date, extremely accurate information that has not only been analyzed but also prepared by top risk managers should also be considered as part of an ongoing systematic approach to political risk management. (PwC Advisory and Eurasia Group.) Thirdly, To avoid any future setbacks from competitors such as CVS and similar Drugstore/Retail chains, Walgreens will need to create and invest in a new value of innovation to enhance their diverse customer’s experience. I believe Walgreens strengths lies in the fact that they have their own unique branding style and a high level of ethical quality in the way they perform their business practice, so by enhancing their current U.S. loyal customer connections over into their potential new global customers they stand a better chance to set themselves apart from CVS and any other competitors they might be faced with along the way. Evaluation International partnerships increase challenges but also create new ideas in new markets that can then be translated back to US markets. Because all companies, even primarily domestic ones, are affected by politics to some  degree, all need a baseline of political risk management activity. At a minimum, company management should be aware of how political risks affect business processes, and they should factor these risks into both investment decisions and general risk management. Recommendation My suggestion would be that the â€Å"C-Level Executives† when operating internationally should carefully analyze their current approach to political risk management and determine whether it is contributing to their current business performance strategy as efficiently or effectively as it could and should be or having and adverse effect, taking away from it instead. Once carefully reviewed and evaluated they should find areas for improvement and make changes accordingly to ensure a better business development plan for the following (2014-2016) timeline. Implementation Long-term sustainable success internationally depends in good part on a company’s ability to grasp the implications of political risk and apply them to business risk. By embedding political risk considerations in normal business processes, companies enable management to make better decisions regarding global expansion, sourcing, branding, intellectual property protection, community and government relations, operational structures, and other business issues that arise in complex international markets. (PwC Advisory and Eurasia Group.) Conclusion Ultimately, any company looking to expand globally has to be willing to take risks, but it’s also essential to their future developmental successes that before taking that huge leap to expand internally that they become extremely aware of the high stacks and potential risks involved. In general, the more a company ventures beyond its home country physically or through outsourcing the more it increases its exposure to political risk. Companies should keep in mind, however, that even a minor investment involving a major risk or opportunity can have a material impact. Sustainable success internationally depends in good part on a company’s ability to grasp the implications of political risk and apply them to business risk. Mark Wagner, Walgreens Executive Vice President Operations Community Management had this to say: Our customers come from all walks of life, and it would be impossible for us to serve them well if we developed identical, instead of individual needs. Ive found the best way to recognize individuality is by taking time to learn about diverse interests and their background. Everyone has needs, wants and expectations and as managers, its our job to develop that strategy and exceed those expectations. (Walgreens outlines strategy to analysts.)

Saturday, September 21, 2019

Plastic Bag Usage Essay Example for Free

Plastic Bag Usage Essay Plastic bags should be banned because they affect the environment in many ways. There are many reason why they should be banned some of the reasons are because sea animals environment died because of this and it makes are oceans dirty. And I am going to tell you why plastic bags should be banned. Plastic bags disrupt the environment in a serious way. They get into soil and slowly release toxic chemicals. Plastic bags are affecting the environment because animals eat them and often choke and die. Plastic bags end up in landfills or floating around in the environment. It takes hundreds of years for plastic bags to decompose and while they do they release toxins into our soil, lakes, rivers, and oceans. A way to reduce plastic use is to never litter and always dispose of trash properly. Plastic absorb, toxic chemicals, which can be dangerous to fish and other sea life that ingest them. Plastic bags pollute our oceans and kill sea turtles in particular. They are often mistaken for food by dolphins, whales, and sea birds. Plastic bags cause over 100,000 sea turtles and other animal deaths every year nearly 90 % of the debris in our ocean is plastic. We could reduce plastic usage by recycling plastics whenever possible. Plastic debris affects wildlife, human health, and the environment. Petroleum is required to produce plastic bags. Petroleum produce are diminishing and getting more expensive because we have used this non-renewable resource increasingly. Plastic bags are a huge waist and a huge polluter to our oceans. Some cities have taxed plastic bags or even banned them. People want plastic bags to get banned because they are polluting the ocean. People think that banning plastic bags will make oceans cleaner. Plastic bags should be banned because they affect the environment and many ways. They should be banned because sea animals choke on them. They should be banned because animals are going extinct. I think if plastic bags are banned there will be less extinct to sea animals and the oceans will be cleaner.

Friday, September 20, 2019

Schottky Diode Lab Report

Schottky Diode Lab Report INTRODUCTION A Schottky diode is the common name for a metal-semiconductor junction, it is the work function between the semiconductor and metal that determines whether the junction is ohmic or rectifying [1]. This lab will focus on the fabrication of a Schottky diode and the characteristics they possess. In principle, Schottky diodes are rectifying as the current can only flow one way. They can also handle high frequencies and have lower power loss which makes them ideal for many applications [2]. These include being extensively used in power electronics, general purpose rectifiers and due to its non-linear I-V curves, it is able to be used as a varistor which in turn can be used for voltage suppression [2]. Also there is a low capacitance of the device which makes it more ideal than alternative diodes. OVERVIEW OF THEORY An Ohmic contact is needed on the bottom part of the sample as without this, any measurements taken would create a very high resistance as the semiconductor and the metal probe used to measure would create two diodes facing each other, therefore no current could flow. This is overcome by diffusing indium and germanium onto the semiconductor wafer. Gold is also used to prevent any oxidisation on the sample. The wafer is firstly placed into the tube furnace with the gold, indium and germanium on it then heated at 420 °C for 90 seconds. This is to enable quantum tunnelling so there is little resistance and only the semiconductor and top metal are measured. Figure 1 shows the energy band diagram of a metal-semiconductor junction, which is rectifying as the work function of semiconductor is higher than that of the metal. Figure two is the Schottky diode characteristics and when compared to figure 3, the PN diode characteristics, it shows that the turn on point is lower in the Schottky diode, which means less power is needed to operate, however there is a higher leakage current in reverse bias. DEVICE FABRICATION When working with such easily influenced devices, safety must be upheld at every milestone. This is first enforced by the dress code that is required in the laboratory. Each person must wear an overcoat, safety glasses, gloves, overshoes and a hair net. Due to e ven the smallest particles being able to affect each sample, the dress code is necessary to ensure that very little dust gets into the clean room. Also, there are many different chemicals in the room therefore more precautions are needed when working with them. All guidelines set out by the Control of Substances Hazardous to Health (COSHH) regulations must be vigorously followed. Using these guidelines, all chemicals must be used inside a fume cupboard as any spillages will be contained and the fumes can be collected. There are also hot plates and other specialised equipment that should be handled with care to ensure no damage comes to either the user or the machine itself. The cleanroom is comprised of 3 different areas. The first is where the entrants of the cleanroom put the safety equipment on, the second is the main laboratory area and the final is the yellow room. Each room is connected to the next with interlocking doors that only open when all others are closed.   This is because each has a different pressure level due to the need of having to keep as little dust in the main room to stop the contamination of samples. The high pressure level in the main room help to filter out any unwanted particles in the room. The air flow is also monitored to ensure that if there is a drop in pressure, the right actions can be taken to rectify any issues. The yellow room has special lighting due to the sensitivity of the devices that will be later described, however the main difference is that both red and blue colours have been taken out as the devices are easily affected by UV lights. The clean room being used for this experiment is classified as Class 6, this refers to the particle size compared to the maximum particle density. Once all safety aspects have been covered, the process to create the device can begin. The first step is cleaving. This is where the wafer is cut into small sample sizes, usually 3x3mm, as the wafer is very expensive and only a small amounted is needed to complete the experiment. A special machine can be used to perform this however it is also achievable by hand. When the sample has been cut to the necessary size, it is essential that a three stage solvent cleaning method is used. This is to ensure that there is little to no dust on the sample. To complete the three stages, the sample must first be placed into a beaker of N-Butyl Acetate (NBA) that has been heated on a hotplate. Once it has been in the beaker for a short amount of time it must be removed and then cleaned with a cotton swab that has also been dipped in the NBA. This is done by rolling the swab forward whilst pulling back so that as many particles as possible are collected. The sample is the turned 90 ° and swabbed again to collect any particles that may have been missed. This process is again completed but with the sample being dipped in Acetone and then Isopropyl Alcohol to complete the three stage cleaning. After this has happened, the sample is then dried with Nitrogen gas. Due to the small size of the sample, it is much easier to handle on a larger material, such as a glass slide. This is done by heating the slide on a hot plate then melting wax onto it then placing the sample on that. This is then left to cool and will now be ready for the next stage. The next stage is photolithography. This is required to put a pattern onto the sample so that testing of the device can happen and is exclusively completed in the yellow room. As mentioned earlier, the stages throughout this part will mean that the sample will be affected by UV lights so it is necessary to complete this in the designated room. Firstly, the sample is placed on a hot plate for one minute. Then it is placed onto the spinner and spun at 4000rpm for 30 seconds and dried with nitrogen gas. Now a few drops of photoresist are added, this is the solution our sample will be printed with. Again the sample is placed in the spinner 30 seconds and then soft baked on a hot plate for exactly 1 minute. If the sample is baked for too short, the sample will stick to the machine used in the next part and if baked for too long the sample may become damaged. Once the sample is completely dry, it is placed into the mask aligner. Each corner is lined up using the microscope and the camera s o that a complete pattern is across the sample. Once completed, the machine is set for 6 seconds and exposes the sample to UV light, the time needed varies with different materials. The sample is then washed in a beaker of developer solution for exactly one minute as again if the time is not strictly adhered to, it can have adverse effects on the sample. Finally it is washed in deionised water and dried with nitrogen gas. Now the sample has the same pattern which was imprinted from the mask aligner as the photoresist has been taken away from the parts that are needed. Now metallisation must happen as the sample needs a metal layer placed onto it. This is completed by placing the sample in a vacuum chamber and placing a small amount of aluminium inside a tungsten coil. Tungsten is used as the process involves heating the chamber to a point where the aluminium will evaporate but the other materials will not. As the chamber heats, the aluminium creates a thin layer across all of the inside of the chamber, this layer is approximately 0.2ÃŽ ¼m which can be calculated by knowing the amount of aluminium used. As the chamber is a vacuum, there will be no chance of an oxide layer being created which would ruin the sample. Using the vacuum also means that less pressure is needed and that a lower temperature can be used. Due to the evaporation covering the entire surface of the sample, the Lift-off process is needed to remove any parts of the metal that is not needed. The photoresist has protected some parts of the semiconductor from the metal and this needs to be removed to leave the parts where there is a direct contact between the metal and semiconductor. This is done by placing the sample in a beaker of acetone and syringing the sample until the photoresist, and the metal on it, is removed. This process is usually quite quick but can take anywhere up to 20 minutes. The final stage before the sample is ready for experimental observation is to remove the sample from the glass slide. This is completed by heating the sample on a hot plate until the wax has melted. Once this happens the sample is then cleaned with the same three stage solvent cleaning method earlier describe to remove any remaining wax. Finally it should be dried with nitrogen gas, with care taken as the sample could be blown away due to it not being on the glass slide. Once the all stages have been completed the sample is ready for analysis at the probe station. DEVICE CHARACTERISATION Now the slide is ready, the first test can commence. The sample is placed in the probe station and a Source measurement unit (SMU) is connected to the probe station and a computer so the results can be recorded. As the SMU acts as both the source and meter, this is connected to one probe whilst the base is connected to the other. Now the probe is carefully aligned onto one of the small circles that has been created on the sample, with great care being taken due to the sample only having a very thin layer which is easily penetrable. Next, a voltage sweep is created from -3V to 3V with a low current limit so ensure the device is not broken. Once the data has been recorded the probe is moved onto a different circle and the process is repeated. The behaviour of the Schottky diode can be modelled by the following equation: If the gradient of the voltage versus Log(J) is taken, the equation can be rearranged to find n. n is the factor that is used to determine the non-ideality of the diode. The values for the current density and n can be found in table 1. The next experiment is to measure Capacitance verses Voltage. The measurements will be taken in a similar way to the IV measurements however, a LCR meter will be used instead. This is due to the LCR being able to measure capacitance and phase angle. For these measurements, the sweep will start at 0 and be reduced until the phase angle is roughly 75 °. This is due to the need of being in reverse bias. The following formula can be used to find the dopant density of the semiconductor. The dopant density of the sample was found to be ***. The voltage barrier of each diode can be found by taking the gradient of the graphs. DISCUSSION AND CONCLUSIONS Reviewing the IV graphs it is clear that as the current increases, the linearity of the current density starts to become unstable. This can be explained due to the possibility of defects in the sample. In most industry practices, technicians are not present during the manufacturing fabrication stage and is solely completed by machines. Even though great care has been taken to ensure that the samples used in this exercise have been unaffected by unwanted particles, there is clearly still evidence of impurities throughout the sample. When the data from the CV graphs is reviewed, the observation that as the diameter of each diode increases, the barriers height decreases can be made. Having a higher barrier height is important as this will create a rectifying contact which is beneficial as it only lets the current flow one way. Therefore the conclusion can be made that having diodes with lower diameters have more advantages when creating Schottky diodes. This lab has demonstrated how a Schottky diode has been made and what the different characterises are. Great care has been taken to ensure little impurities affect the sample however there is still room for improvement and shows the essential need to uphold the safety requirements. Due to the low power needed and the fast switching abilities Schottky diodes are able to be used much more universally than standard PN diodes.

Thursday, September 19, 2019

Is College Worth the Money? Essay -- Essays Papers

Is College Worth the Money? Imagine telling a student who just graduated from college that you have wasted four years of hard, stressful and even worse, expensive work. Unfortunately, in this cynical society today, the world isn’t just full of competitors, but it’s full of greedy money-grabbing businesses. The worst businesses aren’t manufacturing or electric companies, but colleges and universities. In Caroline Bird’s essay â€Å"College is a Waste of Time and Money,† she examines how college has been viewed for so long as the best place to send high school grads no matter whether they actually want to go or not. She adds that students don’t realize how much college costs and are wasting their parents time and money, which is especially a horrible thing to waste. Now that the economy is better since September 11th and states have been stabilizing their budget debts, it doesn’t make sense that tuition prices higher than ever for college students. When people think of college, they often think of their education like they had when they were in high school and grammar school. But colleges and universities aren’t schools. They’re all businesses. College isn’t paid for through taxes or government funded. It comes from our pockets. But other countries like Australia, England, Ireland and Germany run their colleges and universities just like a high school. Every person goes to the same college and it’s paid for through their government taxes. A college education is no longer an option, but it’s vital. The competition of getting a decent job is increasing and it’s almost impossible to find a high paying job without a bachelor's degree, which means more money goes to the already rich universities. It’s going to take a long tim... ...college or have dropped out of college who are doing better than people who have their master’s degree. We all know the story of Bill Gates and how he dropped out of Harvard to create Microsoft, one of the richest companies in the world. Of course Bill Gates was too smart for college, but there are a few other names who are doing better than adults with college degrees. Woody Allen was expelled from New York University and City College of New York. Steven Jobs, owner of Apple computers, left Reed College in Portland, Oregon, after only one semester and David Geffen, the founder of Geffen Records, flunked out of University of Texas and Brooklyn College in New York. College does have its good and bad, but the tuition money needs to decrease in both public and private schools. College should be the best time of everybody’s life, but money shouldn’t be a distraction.

Wednesday, September 18, 2019

Abortion Economics 101 :: Argumentative Persuasive Topics

Abortion Economics 101    There was a constant debate about the approval ratings for President Bill Clinton in the midst of the sex scandal. At times the ratings were higher than even before news of the scandal broke. Everyone agreed that the high ratings were linked to the strong economy. Herein lies the truth. After all, America’s strong economy wasn't built on presidential scandals, but on abortion. The greatest economic fear right is the possibility of ending abortion, and the champions of abortion happen to be President Bill Clinton and the Democratic Party    One should recall that the economy of the pre-Civil War South was built on the backs of slaves. They feared abolition, even to the point of going to war, because their whole economy would collapse without slavery. They certainly would not be able to keep the same standard of living. Today we have a similar situation. The present economy has been built on the backs of dead babies and those who support abortion fear that its abolition will mean that they will not be able to keep the same standard of living that they have grown accustomed to. Is it fair for me to make this dramatic claim? Consider the following and decide for yourself.    Imagine a family with two children, one in 7th grade and one in 10th. Mom and Dad both work, he earns 60% of their income and she earns 40 %. Mom becomes pregnant. The first issue is whether she can or will continue to work after the baby is born. If she quits, this means a 40 % cut in income right off the top. Even if she can continue to work, now there are five people to support instead of four; three to send to college instead of two; and a child living at home for eighteen more years instead of five. Now consider the nation as a whole. In the last 25 years we have killed one-third of all babies before they were born. Without abortion, whatever resources and income we have as a nation would have to be spread around over 35 million more citizens not to mention the babies the 16- to 25-year-old women would have had by now. Think of the added cost for the programs being touted now by the president in education, day care, health care, energy usage, etc.

Tuesday, September 17, 2019

Tui Mkt301 Module 1 Case

TUI University MKT 301 Winter 2012 Module 1, Case Assignment High Involvement: Infinity FX35; Low Involvement:  Starbucks Coffee Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase. Describe in detail the process you went through in buying each product. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials. Identify and discuss the differences between the ways you went through the purchase decision processes for the two products.Explain how you might use your understanding of the Model of Consumer Buying Behavior for the two products. High Involvement vs Low Involvement Purchases The purchase of anything is based on the consumer background, lifestyle, and comfort in which is a routine action or something that requires attention. This is generally tied to currency and risk. High Involvement: My recent high involvement purchase was an Infinity FX 35. This purchase was a $57000 automobile that required effort and thought to purchase.This vehicle also represents an impact to my debt to income ratio and required a nominal loan that would influence my monthly cash flow over a period of time. High involvement purchase here is linked to high cost, my expression of status and ego. This was also an emotional purchase as I chose to purchase a product that fit my culture, my personal expectations of status and the immediate purchasing power that this represents. I know that a new car would represent a 40% loss of equity within a three year period but this represents a decision that was based on an acceptable level of risk.Recognizing the need for a new car that fit my wants, doing research and test driving multiple vehicles in this class, buying and evaluating post purchase are all solid steps in the purchase decision process (PDP). Actual branding of a luxury sport crossover played the most significant role in classifying this as a h igh involvement product. Low Involvement: Starbucks Coffee is what I would consider a low involvement product or service. There is not much thought put into this type of purchase and skips many of the PDP stages.This product or service is more about segmentation, habits, and brand loyalty. A low involvement purchase has little to no risk or monetary impact based on the individuals involvement. Starbucks Coffee represents a routine action that provides me with a fragmented conversation, a sense of satisfaction, and need to appease routine habits that is driven by the daily urge for caffeine and social interaction. A cup of coffee requires no evaluation process. The individual purchase decision process was night and day for these two products.The Infinity FX35 was influenced by more than one aspect of my decision making process. I followed more of the Do – Learn – Feel process with this purchase as it ended up representing a form of self-satisfaction to me versus and inf ormed decision. I followed fragmented parts of the PDP. I knew that I needed a vehicle within the next year as I was giving my current car to my daughter. Based on a series of events I moved my purchase timeline to the current week. I knew I needed a car in a condensed timeframe and had the resources to buy anything that I would come across.While driving down a street I pulled into the infinity dealer, was captivated by the vehicle sitting in the center of the show room floor and told the sales person to ring it up. There was no information search or evaluation of alternatives as this was a vehicle that grasped at the superficial aspects of environmental influences and individual differences within me. I knew that Infinity was an upper-scaled Nissan vehicle and that I wanted to buy a vehicle that represented a separate class of society as well a sense of accomplishment for myself.The regular purchase of a Starbucks coffee on a daily basis is habit that is perpetuated with a potentia l need to feel accepted by myself for some reason. I routinely drive by the corner store and pass up an inexpensive cup of coffee daily as the big green Starbucks sign draws a reaction of wants out of me. I go in every morning to a small and friendly environment that has warm pastries, friendly employees, and regular customers that are typically all from the same class of society. I do not even attempt to order anything outside of a WhiteChocolate Moca and a walnut muffin while managing to maintain a happy filler conversation with the cheerful staff and routine customers. I do not ever maintain a receipt nor do I care about the impact of such a small routine purchase. In contrast to the vehicle purchase the lack of risk mitigates decision steps. The idea to market an Infinity FX35 is based more on customer driven segmentation. This vehicle is in the same class as the BMW X5, Porsche Cheyanne, and Audi Q7. It is generally out of financial reach and comfort of consumer risk from gener al population.The targeted approach to dealership placement is in large suburban areas that are user related and focus on the buyer’s characteristics. This class of vehicle additionally targets a very diverse size of the potential market by branding and pricing in-between the middle class and upper class. The available or targeted market is based on life style and snob appeal. Most people that are in this target group are fairly well educated and are in a higher income bracket or place more value on self-worth.The motivation for this purchase is based on a high level of thought that focuses on the informative aspects of the product while actually skipping many sub elements in the information search aspect of the PDP. The buying behavior for an Infinity FX35 tends to key in on the influences that lead to a purchase. Environmental influences are culture, social class, and personal while individual differences focus on attitude, personality, and life style. For these reasons, th e PDP has the potential to skip information search and evaluation of alternatives steps based on the buyers fit into the mixed marketing environment and strategy.Infinity its self is marketed as the highest class, lowest priced of Japanese luxury vehicles. This gives them the ability to reach a more diverse segment of the middle class population based on a lower price and class branding. Infinity’s competitive advantage is based on value to the customer over its class of competitors. Starbucks coffee is based more on customer driven segmentation on a much broader scale. This produce is no different from many other similar products but is focused on social and habit forming elements.It is not generally out of financial reach and comfort of consumer risk while maintaining status quo as a high end coffee franchise. The targeted approach to Starbucks franchise placement is in a broad spectrum of suburban and rural areas based on a global footprint. The areas that are user related and focus on the buyer’s habits and culture. This brand of coffee additionally targets a very diverse size and global aspect of the potential market by branding and pricing with upper echelon of lower class and the middle class.There is an age value placed on the target audience from 19-36+ and has a socio-economic, demographic and attitudinal impacts on the consumer break down. Even though Starbucks is at the higher end of price for coffee, the available or targeted market is based on value, life style, and snob appeal. Consumers in this target group are seem to have satisfaction out of feeling as if Starbucks branding and association with a fictions lifestyle could appease individual value on self-worth and group acceptance.The motivation for this purchase is based on a low level of thought that focuses on the affective, habit forming, and self-satisfaction aspects of the product while actually skipping most all aspect of the PDP. Marketing stimulus plays a key role in sub dividing these customers in a similar way and have similar needs. The buying behavior for Starbucks branded coffee tends to rely on word of mouth and influences that lead to a purchase. This is not about problem recognition, information search, and skips evaluation of alternatives.This is a direct purchase of a consumer good based on â€Å"FEEL† regardless of satisfaction or dissatisfaction. Environmental influences are culture, social class, and personal â€Å"loyalty branding† while individual differences focus on attitude, personality, and life style. For these reasons, the PDP is affected by the product, price, promotion, and place (4Ps). The target market skips different steps based on the category of consumer and how the consumer fits into the mixed marketing environment or strategy.Starbucks survives thru diversity among segment of the middle class population based on a lower price and branding. Starbucks competitive advantage is based on branding and social acc eptance to the customer over its class of competitors. In conclusion, these two products have widely different levels of involvement by the consumer, but the target markets are very similar in nature. These products are associated with a enhanced image of a brand that influences the customer. The PDP and 4Ps may vary, but the target market will always be willing to spend more spend more to maintain self-worth.

Monday, September 16, 2019

HR Employee Development & Workplace Learning Essay

Human resource development and knowledge is extremely essential for the success of an organization because HRD reflects upon the objectives and goals of the business which can be achieved through proper human resource planning and management activities and also through implementing the most effective human resource learning theories such as behaviorism theory and situated theory of learning which enhances the skills and talents of the employees to a great extent. (Allan, C. Greg J. Bamber, Nils Timo.. , 2006). It is extremely important for all organizations and managers to acknowledge the fact that the highly competitive business environment of today’s world mainly focuses upon the efficient use of human resources through learning and training them so that they can produce the maximum in a given time rate. Therefore, managers should clearly understand that they need to concentrate all their efforts into obtaining the best from their human resources. Butteriss,M. , 1998). Human resource development and management has always been a topic of discussion. Companies over many decades have tried to understand the complexities of human resource management and many researchers, analyst and great managers have come up with various theories and ideas to deal with this issue. (John B. P, 2009). To go forward with the discussion of HR development, we should first of all clearly understand what appropriate human resources are. Appropriate human resources refer to the individuals within the organization who make a valuable contribution to management system goal attainment. Research into this matter has proven that production in all businesses is accomplished by effective human resource interaction and combination of human resource management and theories. (Sheehan, C. , Peter Holland, Helen De Cieri. , 2006). Research has proven that if employee management and performance management (appraisal) works side by side then no problem can stop the organization from going towards success. For example, if through employee training and learning and training theories, the performance and output of the worker is evaluated then that knowledge regarding the workers performance can help the organization in giving bonuses and rewards to the worker for his dedication, motivation and hard work. (Bray, M. and Peter Waring. , 2006). For instance, a worker’s performance is checked through the performance appraisal system and it proves that the worker is very efficient and hardworking, then that worker can be awarded rewards and bonus for his efficiency and effectiveness. Peetz, D. , 2005) Extensive research into this matter has also proven that if organizations only focus on building and training their employees and do not focus on any program of performance check or management then these organizations will not be able to achieve effective results in the long run. This is because employees need to be constantly checked in order to find out whether they are working with dedi cation and motivation or whether their skills have become outdated or not. Leaving employees totally on their own can lead to disastrous effects. Performance management has become extremely popular in the recent years because its worth and value has been recognized by most organizations nowadays. Human resource managers now clearly understand that without appraising the performance of their workforce they can never find out how productive and effective their workforce is. Moreover, performance appraisal also allows the organization to give bonuses to their employees for good performance and to motivate them more for the future. Research shows that due to performance appraisals nowadays employees are dealt with strictly when they come late to work on a regular basis. Therefore, performance appraisal immediately makes the employees more efficient and effective and ends any kind of laid back behavior that they already had towards their work. (Mamman, A. and Christopher J Rees. , 2005) HR Management and development comprises of not only employee training but it consists of a broader aspect of employee development, learning and education. Through research, it has been found that the employees who have obtained extensive training, learning and development education are the most efficient and effective ones to work in today’s highly competitive business environment HR management basically tries to build the skills and work tasks of the employees so that they can give maximum success and productivity to the organization for which they work. (Ghai, D. ; Hewitt, C. , 1994) Research proves that the accuracy and fairness of the performance appraisal of employees keeps changing every now and then because the role of HR management itself is continuously changing all over the world due to a multiple reasons. (Hicks, N. L. ,1993) Furthermore, the recent crisis the world is facing namely, the War on Terror, has greatly affected the financial condition of the economy of the world due to which oil prices have increased, unemployment has increased, corruption has risen, privatization and consumerism has taken place and all these policies have had a very strong impact upon HRD as it changes to reduce employee stress. Freeman, C. ; Soete, L. , 1993). There are many theories given by a lot of renowned scholars on various issues of HR Management. Two of them are Behaviorism Theory and the other is the Situated Theory. These two theories play a major role in enhancing a trainer’s understanding of the learning process. The Theory of behaviourism is useful for the development of competencies and also for exhibiting technical skills. This is a learning theory and is most advantageous when a change in behavior of a worker is desired. This theory is really helpful for all the major organizations in the world as it plays an important role in judging the attitudes of the employees. Behaviourism is actually a model of training for employees. The systematic training designs, training objectives, computer or electronically device based learning, and also competencies are all a major part of behaviorist learning theory. There are few assumptions related to this learning theory which are to be given importance in order to implement it in an organization.